If you have a website, blog or an eCommerce store then chances are that you already have heard about the SEO and importance of SEO.
But what the heck does SEO mean? You’ve got that question in your mind irritating you right.
Don’t worry I’ll answer your question.
Although it sounds like rocket science when we first hear about it but trust me it’s not.
We just have to perform the basic SEO done and the rest follows up.
So in this blog post, you’re going to learn What is SEO and how does it work and what are the best SEO practices for your website.
This SEO guide will be applicable to all types of content management systems because all follow the same type of SEO process.
And yeah read this full blog post Because a wise man said: “Half knowledge is dangerous”.
So without a further due let’s dive right in.
What is SEO and how does it work?
Let me give you a technical definition – SEO stands for search engine optimization, and doing SEO can bring Lots of organic search traffic to our website.
This explanation doesn’t really explain much about what it is right.
Let me explain it further..
SEO is the process of making our websites (Blog Post, web page, product page) optimized for Search engines so that our website get ranked on first-page first position for a targeted keyword that visitors type in and for getting lots of search engine traffic.
Now you may ask what is the need for optimizing our web assets for search engines?
The answer is simple because we want to make our websites ranked at the top of Search engines for our targeted keyword.
And the reason why we want to have that 1st position on SERP is that as your SERP position decreases then traffic also decreases.
The maximum search traffic goes to the top-ranking website, and more traffic means more money.
The reason why SEO came into existence is that everyone wants to make their website rank in search engines.
And that’s the reason why everyone wants to learn SEO and make their websites ranked on search engines.
That is the reason SEO is getting harder and harder every day, but this doesn’t mean that SEO can’t be done.
SEO can be done but depends on the competitiveness of your niche and your hard work.
There are lots of untapped niches, that has very low competition, in low competition niches ranking a website is easy and hence can get a lot of traffic easily.
But no matter how hard the competition is, with right strategies and consistency we can be at other competitors level or higher.
Because signs of competition is always a good sign, signs of the competition show that there is more money to make that’s why people are going for that niche.
But it’s not a good decision to choose a niche because of competition or by seeing the traffic potential.
You have to choose your niche based on your (passion + profitability + knowledge) in that niche.
So let’s get back to our main topic…
We need to optimize our website for the search engines because without optimizing our website for search engine bots or crawlers will find it difficult to figure out what your content is about and what to rank it for.
From the above image, you might have got the idea of how search engine bots crawl your website.
They crawl your whole website and analyzes everything including content, keywords, backlinks, and other metrics and after that, they index your website.
And based on the algorithms of that search engine, that search engine shows desired search results.
So that is why you have to make everything clear for search engines, don’t confuse search engines.
And if your web pages are not determined for what type of content it is, then search engine bots will have a hard time indexing your content.
And if your Content doesn’t get indexed then your content will never rank in search engines and all your hard work will be wasted.
And you will never get targeted traffic, sales, and conversion for your website from search engines unless otherwise, you have an alternative traffic source from social media.
So it’s a very crucial step for any Website owner to do proper SEO (Search engine optimization).
We do SEO for specific keywords,
For example, if there’s a keyword “How to do x in 20 minutes” that you want your website to rank in search engines.
So you will have to do proper SEO for that keyword to make search engines think that your webpage has the most valuable content.
Now search engines can be of any type.
Search engines can be any platform where people go and search for something using keywords.
- Google: all in one biggest Search engine
- Pinterest & Instagram: image search engine
- Yelp: local business search engine
- TripAdvisor: travel search engine
- iTunes: podcast & music search engine
- Amazon: product shopping search engine
- YouTube: video search engine, second largest search engine after google
So these are some of the search engines where people perform SEO to get their web asset more visibility and conversions.
That, in a nutshell, is what SEO is all about.
Types of SEO
- ON page SEO
- OFF page SEO
- Technical SEO
Let’s look at both of them one by one.
What is ON page SEO?
ON page SEO refers to the optimization or changes that we make within our website and content to make our website more visible to search engines is called ON page SEO.
I like to call it making our content relevant.
ON page SEO starts with keyword research.
And making our content relevant means that at least having our target keyword or related keywords in title, description and other prominent places of the content.
On-page, SEO includes practices like keyword research, putting those researched keywords in prominent places of your blog posts also known as keyword prominence.
These are some of the prominent places to put your main target keyword.
- Keywords in URL
- Keywords in the meta title
- Keywords in the meta description
- Keywords in the first 100 words of content
- Keywords in the last 100 words of content
- Keywords inside the body of your Content
- Keywords in the blog post title
- Keyword in the image alt text
So these are some of the prominent places where our main keyword needs to be in order to tell the search engines what your blog post or webpage is all about.
And also let’s not forget the LSI keywords which play a huge role in making our content relevant to other similar keywords as well.
So don’t forget to include LSI keywords in your blog post or website.
It will boost your search rankings.
How to do on-page SEO in WordPress?
Doing ON page SEO in WordPress websites is quite easy as compared to custom hardcoded websites.
We only need a plugin to make our website ON page SEO optimized.
While there are lots and lots of plugins out there like Yoast, all in one SEO plug-in.
there’s one plugin that’s my personal favorite.
And that plugin is Rankmath SEO plug-in
The reason why I personally like to use this plugin is that this plugin offers all the features for free that other plugins are not willing to provide for free.
Before Rankmath SEO plug-in, Yoast SEO plug-in dominated the SEO plug-in market but after the awesome free Rankmath SEO plug-in, everything completely changed.
It gives all the paid features from Yoast SEO plug-in for free like.
- Interlinking related content
- Adding more than 1 focus keyword
- 404 monitors.
- Site SEO score
- And much more everything free
But the main purpose of this multipurpose SEO plug-in is to make our websites on-page SEO optimization and it does that job very well.
So if you haven’t already installed Rankmath SEO plug-in on your website, consider installing it right away.
When it comes to ON page SEO, people think that it’s just about keywords and not about the content.
And this can lead to a big problem as Google is very strict towards keywords stuffing and not providing the actual real value to the reader.
You have to put Keywords wherever it makes sense, not just forcing the keywords, and it will be something of enormous value to the reader.
Your reader’s query must solve after reading your blog post, that should be your goal.
So overall ON page SEO is for telling search engines that the content of your website is related to a specific keyword.
That’s what ON page SEO is about, making your content related to your keywords so that search engines can find your content when your target keyword is being typed in search engines.
What is OFF page SEO?
Ok now that you have your website’s content in place and you published all that great articles on your blog.
Now you might be thinking that you will start getting traffic and your article or webpage will rank immediately on search engines as soon as you publish right?
Well, it’s totally wrong?
How will Google know that your content is actually worth ranking for that keyword that you are targeting?
Because there are other people also publishing Content on the same topic.
So how did Google decide which Content to rank first and which one not to rank?
That’s where OFF page SEO comes into play.
OFF page SEO means all the activities that you do outside of your website to make it look good to the search engines for a relevant query is called OFF page SEO.
After you have everything done i.e written your blog post, optimized it for on-page SEO. now it’s time for telling Google that your content actually is the great valuable content.
And for doing that you need to send external signals to your website from external resources.
Basically, there are lots of OFF page factors that help in off-page SEO.
But let me tell you about the important ones.
- Backlinks (Dofollow & Nofollow)
- Social signals
- No of engagements on your blog post
- User behavior on your website.
So these things help your content to appear more valuable to Search engines.
Let’s talk about Backlinks – Backlinks are considered one of the top 3 ranking factors by many SEO experts around the world.
Essentially Backlinks are considered as vote and Google do consider it as votes. The more backlinks you have than your competitors that means you have more votes for your content than your competitors content.
Although sometimes some pages Rank without having backlinks on top of pages that have backlinks, it’s just about how Google Sees it.
According to a recent study done by Mr. Brian Dian from Backlinko, There are over 200+ ranking factors that Google considers while ranking a webpage.
And backlinks is one of them, and backlinks are also one of the top 3 ranking factors of Google.
So you should always consider creating backlinks for your website after you publish your Content on your website.
There are many ways you can make backlinks for your blog posts.
The most efficient ways of creating backlinks are
- Guest posting on related niche sites
- Blog commenting on High authority sites in your niche
- Broken link building
- Deep broken link building
- Forums and directory submission
- Try to create Wikipedia backlinks
- Earn .gov & .edu backlinks through broken link building
- Use HARO services
- Create your profile on different profile creation sites and add your websites link
- Answer questions on Quora
- Use scoopit
- Contribute on Reddit community
- Create engagement on communities like Facebook groups
- Submit your website on local business directories if you’re a local business
- Earn backlinks through infographics
- Leverage Blogger Outreach
And the next important OFF page SEO factor is social signals.
If you give good social signals to your blog post, and some backlink signals soon after it’s published and you keep giving these signals consistently for a few days then your blog post has high chances of getting higher SERP rankings fast.
Another important factor is how the user behaves on your website after he lands on your website.
Search engines also consider some key points.
- What is the bounce rate (User Signals)
- Is your site using SEO friendly theme?
- How friendly your site is for users and crawlers
- What’s the loader time of your website
- How much time a user spends on each post (Dwell Time)
- How many pages does user visits inside of your website
- Also how many engagements and comments your blog posts get.
These all above factors are called social signals, if Google See’s that the social signals on your website is not good then you Content will never rank.
So these are the key off-page factors which tell Google about the quality of your website.
So overall your website has to be great,
- The Structure should be Great
- Provide great user experience
- Reduce the load time of your website
- make your website look and feel amazing
- Add crispy great-looking images
Because there are over 200+ ranking factors and you never know why your website may get penalized the other day.
Trust me SEO is completely whole Lot more than what I discussed in this article, but this article was just to give you an overview of what SEO looks like.
SEO is a deep topic and as you learn more about it, you will realize that it’s a never-ending process as Google also breaks out algorithm updates every other day.
SEO is a forever ongoing process.
But as I said, in the beginning, you don’t need to overcomplicate things, you just need to get the basic things done and you’re all good.
So it’s important to keep everything simple and transparent and give what users want that’s what modern-day SEO looks like.
What is Technical SEO?
Technical SEO refers to all the technical aspects of our website and making sure that all the technical things of our website are working fine is called technical SEO.
Technical SEO includes.
- Making sure our website is loading fast
- Making sure our website is User-friendly
- Making sure the website is optimized for both users and search engines.
- Making sure all the essential elements are in place like social sharing buttons, footer, analytics code, menu in place all pages navigation is good.
- These all things fall under Technical SEO
SEO tools make our SEO work easier
All the people who have ever done SEO in their life they must all admit the fact that it would never have been possible to do seo without the use of some special tools for SEO.
SEO tools help us in many ways.
- Finding low hanging profitable keywords
- Finding backlink profile data of competitors
- It helps us find organic top pages of our and competitors sites.
- You can see money-making keywords of competitors
- You can check the position of your articles on SERP
- You can get low competitive content ideas
- And you can get many more things done with SEO tools
there are lots of good SEO tools in the market today.
Like SEMrush, Ahrefs, Ubersuggest, Keyword Finder, Majestic all these tools can help you with your SEO activities.
The SEO tool that I and many other professional bloggers and Marketer prefer is SEMrush SEO tool.
SEMrush is the all in one premium SEO tool that helps us get more visibility on the internet via its impressive features that it provides.
While there are lots of SEO tools out there but SEMrush is just unbeatable.
You can do all the above-mentioned tasks with SEMrush easily.
What are the benefits of doing SEO?
There are plenty of reasons to do SEO for our web assets whether it may be a blog or any webpage or any other app or something, we should always consider doing SEO for our assets.
We should never leave our blog post to die when it’s published, there’s a lot of work to do after that.
There’s a saying that goes like ” we must spend 20% time producing content and 80% time promoting that Content”.
So let’s talk about what are the core benefits of doing SEO.
- You learn SEO if you do SEO
- Your website, brand, the asset gets more visibility on the internet
- Your website visitors increase
- Your conversions will increase which will lead to more revenue
- You get ahead of your competition
Where to learn SEO?
Now that you know what is SEO and how does it work, now you need to practically implement all those strategies and always dedicate yourself to adapt to the ever-changing SEO algorithm changes.
You have to always be in touch with the forever changing SEO algorithm changes and what’s changing in the SEO industry and what’s working and what’s not.
And you will always have to be practically doing all those kinds of stuff on your website in order to see results.
Because SEO is not a theory class that you read an article or watch a video and you will become an SEO expert overnight.
You have to work on your website SEO day in and day out for becoming good at SEO.
So where can you keep up with the latest SEO changes that occur?
While there are lots of resources available out there on the internet but the majority of the information is just noise.
So you only have to focus on what’s important.
I’m listing out a few resources where you can learn SEO and keep in touch with the latest SEO trends.
- Tarun Kashyap – my blog, if you want to be in touch with latest SEO trends and Digital Marketing tips then I can guarantee you that you will get the latest information about the SEO updates and Blogging, Digital Marketing on my blog.
- Backlinko – If you want to learn from the industry expert, then Mr. Brian Dean’s Backlinko can be a great resource to learn SEO and blogging.
- Neil Patel – Neil Patel is the king of SEO and you can count on his Gigantic value of blog posts and YouTube videos for learning some great SEO stuff
These resources will be more than enough for you to properly understand and learn what SEO tactics can be implemented in today’s day and age.
And SEO is a skill that can only be achieved with the help of consistency and the right way of implementation, and I think anyone can be good at SEO if they work.
Categories of SEO
SEO is divided into three categories:
- White hat SEO
- Grey hat SEO
- Black hat SEO
White hat SEO
white hat SEO is the process of SEO which does not include any unethical process of ranking your websites on top.
White hat SEO is considered the best SEO practice if you want to play for the long term because in today’s day and age of forever changing SEO algorithms, who knows when you might get penalized by Search engines.
I am forever believer of ON page SEO and you should also work on the ethical process of SEO.
Grey hat SEO
grey hat SEO is the SEO practices that include practices which are not looked up by Google strictly but are still considered unethical is called grey hat SEO.
Grey hat SEO includes a mix of white hat SEO practices and also a little bit of black hat SEO practices.
In the short term, your website may get high in rankings but you eventually after google or any other search engine finds out that you are using grey hat or unethical ways then your website may get penalized.
Black hat SEO
Black hat SEO is the worst thing that you can do to your websites.
According to SEO Experts, Black hat SEO’s used to work on the earlier days when the search engines were new but now the search engines have evolved and they know which content to rank better and which content to not and which content is using black hat SEO techniques.
Black hat SEO includes.
- Keyword stuffing
- Making lots of low-quality links from low-quality sites: porn sites etc
- Buying spammy links from Fiverr
- Making PBN’s (Private Blog Network)
- Buying links
- Manipulating search engines in any form possible to gain rankings is Considered Black hat SEO.
You should never think of using grey hat or black hat SEO practices in your blog if you See’s your website as a long term investment.
So that was it, I hope you’ve got to learn a lot from this guide about What is SEO and how does it work.
So let me give you a short summary of what overall SEO you need.
- A website with no technical issues
- Good looking website
- Great website content – content is the king
- Good on-page SEO
- Good off-page SEO
- Make time for guest posting
- Good social signals
- Good brand connections
That’s all the SEO you need. And all can be done easily without much of technical knowledge with the help of SEMrush SEO tool:
Also, keep in mind that all the elements of SEO need to be properly implemented in order for your SEO to take off.
If your on-page SEO is good but you do not have a strong off-page SEO then your SEO will not work.
So all the elements of SEO (ON page + OFF page + Social Signals + other 200+ factors) needs to be properly implemented in order for your SEO to work.
Tell me which SEO tactics are you using for your blog,
And If you think there’s anything I missed, then do let me know in the comments section down below.
One small request
If this blog post has been any value to you and you learned anything from It then please give it an awesome share to your favorite social media sites, your valuable share helps us reach more awesome people like you.
Peace out ✌️