What is Buzzsumo and how it can Boost your Content Strategy

Have you ever tried researching content on the web for your next piece of content and got the overwhelming results and not being sure about what to look and implement in your content from those researched contents?

Well, it’s okay, everybody will fall in this trap if they do not have a proper content plan.

And Buzzsumo can solve this problem for you in no time.

In this Blog Post, I decided to give you a Review of What is Buzzsumo and How to Use Buzzsumo for your Content Marketing Strategy.

So Without a further due let’s dive right in.

What is Buzzsumo?

Buzzsumo is a simple tool that allows us to Analyze, research, and make smarter decisions by analyzing other similar content on the web.

Buzzsumo can mainly help you with Discovering new topics, Finding new topic ideas and finding influencers.

In the top menu of the Buzzsumo home screen, you will see Five tabs.

  1. Discover: you can discover new content ideas for you using discover
  2. Content: you can research content using this tab
  3. Influencers: you can find influencers from a specific industry
  4. Monitoring: you can set alerts using this feature of Buzzsumo
  5. Projects: helps you to add projects for your campaign
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Inside the discover tab you can

  1. generate endless topic ideas
  2. Know what’s trending content
  3. find host questions
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With the Help of Buzzsumo, you can perform below-listed Tasks Easily.

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  1. Content Research
  2. Influencer Research
  3. Monitoring and Alerts

let’s Look at each one of these Features One By One.

What is Buzzsumo Content Research?

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Buzzsumo Content Research tool allows you to analyze the best performing content on the web and based on that you can make smarter data-driven decisions for your Content.

You can look for:

  1. what type of titles your competitors are crafting for their content
  2. look inside your competitors content
  3. view sharers
  4. view backlinks
  5. view what kind of articles tends to get most shares

and based on your analysis, you can make your content better than your competitors.

Buzzsumo content research tool analyzes content based on:

  1. Total Engagements on Different Social Platforms
  2. Facebook Engagements
  3. Twitter Shares
  4. Pinterest Shares
  5. Reddit Engagements
  6. Evergreen Score
  7. Most number Of Backlinks

here there is a new term in BuzzsumoThe Evergreen Score.

What is Buzzsumo Evergreen Score?

Buzzsumo Evergreen Score is a metric in the scale of 0-100 that tells about how long the content can stay in the market or what will be the trend of your topic in the coming time.

If the evergreen score of the type of content you are searching for is less, that means the content will lose its trend in the coming time.

But if the evergreen score of the content you are searching for is more than 30 than it’s worth making content around it.

Also if you want search results based on only one specific Metric then click on that metric and the Buzzsumo content Analyzer will show you results particular to that metric.

Lets for example: If I want results based on the most number of Facebook engagements then I will click on Facebook Icon, and it will bring me up to the content that has got the most engagements on Facebook

Buzzsumo Content analyzer tool also allows you to:

  1. View peoples who shared that content
  2. view backlinks (sometimes it may not work)
  3. share that article with your social networks
  4. save that content for a future visit

There is also a filter tab on the left side which allows you to filter content according to:

  1. Time
  2. Only B2B Publishers
  3. Country
  4. Language
  5. Domains
  6. Content-type
  7. Publisher size
  8. Word Count

Under the Buzzsumo Content Research Tool, there are 6 different Tools.

Buzzsumo Topic Explorer: with this, you can find topic ideas related to your niche, if at any time you run out of content ideas then this feature can greatly help you find great content ideas.

Buzzsumo Content Analyzer: Helps you Analyze the best Content related to your topic as discussed above.

Buzzsumo Facebook analyzer: Analyze which type of posts works best on Facebook, so you can make your content which attracts most shares from Facebook or which gets the most engagement on Facebook.

Buzzsumo Question Analyzer: find Questions Related to your Topic, although I did not prefer this feature but can be used for finding out questions related to your topic.

I prefer to use Answer The Public Tool for finding out The Questions.

Buzzsumo Trending Now: Find Trending Topics.

I prefer Google News For Latest News Related to our Niche.

Buzzsumo Backlinks: Find the most linked content of your competitors,

I prefer to use Ahrefs for doing link research.

What is Buzzsumo Influencer Research?

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Buzzsumo Influencer Research tool can be a goldmine of opportunities who want to connect with influencers and want to make healthy relationships with them.

Connecting with influencers not only makes you level up your game but also makes influencers notice you and ultimately share your content.

Remember, blogging is a long term game, so you should always try to build healthy relationships with other peoples in your industry.

In this way, you will grow a lot faster.

So this tool can find potential influencers of your niche.

Just go to influencers tab on the Buzzsumo

and enter your niche keyword or the people you are searching for

for example, I want to connect with Digital Marketers, so I Will search for Digital Marketers.

So it will start bringing all the people who are influencers or big peoples in your industry.

After that, you can follow them and connect with them, and if you’re lucky, then they might also end up following you.

And in the future who knows they may share your content with their broad audience.

I followed the same thing and Followed some of the influencers and some of them ended up following me back on Twitter.

That means if in future I post something very Interesting then if the influencer notices it and likes my content then obviously They are going to share it with their audience.

in the left side, you can see a sidebar which is similar to the one we’ve seen in the content analyzer tab.

With these filters, you can filter people based on:

  1. Bloggers
  2. Influencers
  3. Companies
  4. Journalists
  5. Regular people
  6. Filter According to Location
  7. Active or Inactive Influencers
  8. Verified Influencers only
  9. Has Instagram Profile
  10. Ignore Broadcasters

you can also save and export the report of influencers.

This feature also provides sorting of people according to/

  1. page authority
  2. Domain Authority 
  3. Number Of Followers
  4. Retweet ratio
  5. Reply Ratio
  6. Average Retweets
  7. Instagram Authority

Buzzsumo Influencer Research Tool also helps us analyze what type of content is being shared by influencers.

you can also search top authors of your niche with this tool.

so that’s what Buzzsumo’s Influencer feature is used for, and it is Indeed a great tool.

What is Buzzsumo Monitoring?

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Buzzsumo Monitoring feature helps us make alerts for our entered keywords so that whenever our entered keyword will be mentioned anywhere on the web, we will get an alert.

This can be very helpful for building Backlinks from Unlinked Brand Mentions.

Let me elaborate further.

When you set an alert for your brand name keyword then whenever someone will mention your name anywhere on the web, you will get an alert.

Then you can check where you have been mentioned by checking buzzsumo monitoring.

And check whether your mentioned name has been given permalink or (Backlink).

And if not, then you can ask the respective website owner to give you a sweet backlink by mailing them.

Simple as that.

I’m sure you’ll love exploring this tool.

Google has a free alternative for it known as Google Alerts

What is Buzzsumo used for? (Need)

If you are okay with analyzing the best performing content manually then it’s okay.

but if you want a tool that shows you what the best-performing articles doing and what’s making those content so awesome.

then you might definitely want to have a look at this awesome tool.

this can save your lots of precious time and energy and invest those time and energy on something more important.

also if you find it difficult to use Buzzsumo then you can find many tutorials on Youtube.

Just search Buzzsumo Tutorial.

also this tool gives you a 7 days free trial, no credit card needed.

In free trial for 7 days you get 100 free searches.

most of the basic features can be used for free.

Conclusion

So now that you know what is Buzzsumo and what it can Do for you.

Now I would like to hear from you about what feature of Buzzsumo you liked the Most.

Or you think that I’ve missed anything, comment down below.

Peace out!

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